Since the concepts of export and import are sectoral terms, it is quite natural that they are not known by all segments of the society. How to export? Before answering the question, the subject we will talk about in essence will be trade. People have been trading with each other for centuries to meet their financial needs. When we come back to the present, it is not possible to understand the trade of the past with today's trade logic; From marketplaces to payment methods and payment instruments ... Let's say you want to buy a glass. One of your options to buy this glass is to go to the marketplace, where you can talk to the seller face to face, as you used to. If you want, you can choose a glassware, supermarket or large local stores. The third alternative is virtual shopping channels, the percentage of which is increasing. With the technological developments brought by the age and the world becoming more global, you can bring the same product from Istanbul to Antalya by ordering online; moreover, it is possible to buy cheaper. Going further, you can order your glass online at a vendor in Italy. As you know, we have left behind the widespread period of the internet and we are talking about much more complex digital issues. One of them is local and international e-commerce. We know that the world is not such a big place anymore, thanks to the "accessibility" we are experiencing at a tremendous speed. The glass we ordered from Italy reaches us in a shorter time than it comes from Istanbul, and this is not surprising.

E-trade? 

The world is going through a very serious change. Until now, imported and exported products were mostly transported in containers because logistics costs required the trading of tonnage goods. International retail transportation made no sense for both buyers and sellers. However, since the change we have mentioned is happening in every field, this of course also affected the logistics.

“In the next 30 years, globalization will empower 80% of people and businesses that have not yet benefited from it. 80% of SMEs will benefit from globalization. By 2030, more than 85% of the trade will be in the e-commerce channel. While most of the world trade today is walking in containers, by 2030 most of it will be in packages. A concrete example: 2 million US-made lipsticks were sold in just 15 minutes through the e-commerce site. ” – Jack Ma

E-commerce volume continues to increase rapidly, only $ 630 billion in 2014 e-commerce volume increased to $ 1.6 trillion in 4 years. Currently, 1 out of every 7 purchases made on e-commerce is made cross-border, and as of the end of 2018, the total cross-border e-commerce turnover volume was $ 900 million.

What does foreign trade give us?

When this is the case, everyone who wants to trade has come to want to go beyond the borders of the country to exchange goods with other countries, which we cannot say that there is only one reason behind it. Of course, if the trader cannot obtain a product he wants to sell in his own market, or if it is not at the desired quality and price, he will prefer to import. Again, a glass producer company wants to expand its business, but if its market is too narrow for itself, it will also want to export. Another difference of foreign trade from local trade is that, thanks to foreign trade, people can establish dialogue with people from different countries, visit each other and meet different cultures and geographies, and expand their vision of the world by enlarging them. Consider a profession that offers you the opportunity to travel and earn foreign currency income; You both get to know different people and cultures from different countries and also have a prestigious profession in the eyes of the society.

Communication is Everything

Of course, not every importer or exporter can benefit from these advantages. Unfortunately, there are companies that have exported for years, have never met with any of their customers, and have never been abroad. They spend their lives working without leaving their factories or workshops, as their only goal is to make money. Naturally, such firms cannot fully absorb international trade; moreover, they are unable to retain their customers for many years or they constantly go for discounts on their products to keep them. One day he finds out that his customer started to buy goods from his competitor, at a higher price. The reason is straightforward: the competitor sold not merely merchandise but a vision. Your competitor may be selling more expensive, but he has developed his foreign language, developed his vision, visited his customers, kept relations tight, welcomed him in his country, provided quality service and, above all, sold a value. There is no surprise; that client was not stupid in opting for the expensive, but wise. The competitor did something that the firm did not mind; invested in the relationship.

I want to be an exporter

Whether you are a tradesman producing chairs in a small workshop, owning a shoe company that produces with 100 workers, a food wholesaler, or an entrepreneur who has nothing but still wants to sell goods abroad. After knowing the procedure, exporting is not more difficult than selling goods domestically.

Pay every debt like God bills – Ralph Waldo Emerson

Just play the game by the rules, be patient and most importantly, be excited. This is a continuous learning process. Believe me, if you work patiently, determinedly and tirelessly, and most importantly, if you do your job "HONEST", a good future will be waiting for you and you will be a successful exporter. Have three things to follow:  1. Honest trade 2. Working tirelessly 3. Believing in success. If you stick to these three principles, success will find you.

How to export? The aim of the series is that anyone who wants to export can learn something by reading; is to help an aspiring exporter candidate become an exporter, starting from scratch. For this reason, we will go step by step as if we are telling a person who is not a manufacturer, does not even have a company yet and wants to step into the profession by acting as a brokerage. Thus, those who already own a company and want to export, or who want to export but want to increase their customer portfolio will be able to find something when they read.