After determining the product you want to export in the previous stages, you have also established the company. Now that you have established your company as a taxpayer as a trader, it is now time to become a member of the relevant exporter association and become an exporter officially. Then, by agreeing with a customs broker who will carry out your customs procedures on your behalf, you give your power of attorney and we can say that you are ready for export in general terms. It is not necessary to do your customs procedures through a consultant, you can do the customs clearance as the authorized representative of your company; However, in order to resolve the transactions faster and smoothly, it would be beneficial to work with a consultant who is competent in technical details and legislation by authorizing at least in the first place.

Strategy

Now that we have left behind the establishment process and other technical details, we can begin to determine our export strategy. A clever export strategy provides you with a long-term roadmap and helps you navigate successfully by preventing you from going back to head. View export, or even trade at its core, as modern warfare. Just like in war, you will be in an effort to deal with competitors in trade, the places to be conquered (to acquire customers), to consolidate your place in the places you have conquered (to retain the won customer) and to expand the field you dominate (increase your customer portfolio). You should start by getting to know yourself. Question whether or how suitable you are for export.

If you know the enemy and yourself, you will not be in danger even if you go into a hundred battles. If you do not know the enemy and know yourself, you will survive every victory you win. If you know neither yourself nor the enemy, you will be defeated in every battle you enter.  – Sun Tzu

Know yourself

What is the purpose and goal? Why do you want to export? Ask yourself this question once again before opening up to the international market. Is your aim only to be an exporter or is it to sell domestically as well as export? If you are considering domestic sales, you should also make a detailed research and plan for this. Your target countries may need this product, but this does not mean that the product can be sold domestically. It is necessary to distinguish between the two.

The product's suitability for export

What criteria did you consider when choosing your product? More importantly, are there any features that make your product different or advantageous from your competitors' products? How will you stand out and show yourself? The more ways that most consider the best early in the product you choose is easy to grow in Turkey or the production is an advantage; However, if the same product is produced / grown in the same quality, convenience and abundance in other countries of the world, it means that you have chosen a product with tight competition conditions. In this case, a country with less currency will be a serious competitor to you. For example, an importer of Israel from Turkey to get X product prices and demand from Italy. This product, although both countries produce the same quality of Turkey's possible that lower prices, because the Turkish lira is worth less than the euro, plus the cost of production of the Turkish producer of the same product is lower. In this case, you should calculate well whether the price of the product you want to export is suitable for export.

You should calculate your costs correctly and balance the profit you will gain. The logic of making little profit and gaining from the release is not always a useful tactic. Yes, you may think that you are selling goods for USD, EUR or GBP, and the higher the exchange rate, the more I earn; However, do not forget that the same amount of electricity, natural gas, raw materials, gasoline, diesel, transportation and production expenses will increase. If you set a price well above the market, you may not be a much preferred producer next to your competitors.

The suitability of the infrastructure for export

In the marketing process, it is in your best interest to master the language of the country you are targeting, but it is not necessary; after all, it is impossible for you to know all languages. However, if we say that the language of trade is English, we would not be lying. Whether he is a German or a Nigerian, if he is doing international business, he probably knows English. Therefore, it is imperative that you know English in terms of mutual communication and negotiation. You can also employ marketing staff who can speak foreign languages, but if you learn it, you will not remain foreign as long as you learn. In this way, you can easily follow company correspondence and intervene when necessary. In addition, if you add the language options of other countries you target besides English on your website, your image will look better on the other side. It is very important to complete the production / production and shipment operations of the orders you receive on time. This is actually a kind of trust test in front of the customer. Before starting the activity, you must make your production and shipment plans seriously so that you will not be embarrassed to the other party. Otherwise, you don't know how long your customer will receive from you.

Quality certificates, patents and technical reports

Not every product is accepted as standard upon entry into every country. For example, importing food products does not have the same procedure as importing textiles or mining products. Some products require laboratory analysis, some require various quality certificates, and some require technical reports. Likewise, the same food product is not treated the same by every country. For example, Tunisia may not request analysis reports, documents or certificates that Russia wants for a product. You should do a good research on this and provide the necessary documents in advance. You can also consult your customs broker in this regard and learn the necessary procedures.

Qualified staff

Having personnel to carry out marketing and operations will save you time, speed up your customer finding, and serve as a second consultant at your side. If you try to do all the work yourself, you may get tired of your job early, even forget some of the work you need to do, and you may have trouble as a result. I am still at work, I do not even have customers yet, if you say that I will recruit personnel when the work increases in the future, it is at your own discretion. In such a case, you may want to act economically and consider purchasing later.

Emergency Plan

Although you try to carry out your business in an organized manner, you may experience some problems in production, order, shipment or at any stage of the process. In order to overcome or prevent such disruptions from occurring, you should make your preparations and follow the process well. Even if you experience difficulties despite everything, you should see them as exceptional situations and move on by taking care of them as soon as possible. Anyway, if your customers are generally satisfied with your service, they will be excused for occasional mishaps.