Entrepreneur's Handbook

• Entrepreneurship Brochure
  • What is Entrepreneurship?
  • What are the Features of Entrepreneur Candidate?
  • Perform a SWOT Analysis for Yourself and Your Business Idea
  • Business Idea and Business Plan
  • Business Idea and Business Plan
  • What are the Company Types?
  • ENTREPRENEUR’S MANUAL
• Fundamental Concepts of Entrepreneurship
  • INTRODUCTION
  • CREATING VALUE IN ENTREPRENEURSHIP
  • DEVELOPMENTS IN DEFINITIONS OF ENTREPRENEURSHIP
  • OTHER CONCEPTS ABOUT ENTREPRENEURSHIP
  • QUALITY AND SKILLS OF SUCCESSFUL ENTREPRENEURS
  • ENTREPRENEURSHIP MOTIVATIONS AND OBSTACLES
  • FAILURE FACTORS IN ENTREPRENEURSHIP
  • ENTREPRENEURSHIP PROCESS
  • MYTHS OF ENTREPRENEURSHIP
• Seeing Enterprise Opportunities and Creating Developing Ideas
  • INTRODUCTION
  • IDEA, OPPORTUNITY, PROBLEM AND NEED CONCEPTS
  • CUSTOMER DISCOVERY
  • ENTREPRENEURSHIP THINKING METHODS
  • TRENDS
• Feasibility Analysis
  • INTRODUCTION
  • RESOURCES AND BUSINESS IDEA HARMONY
  • INVESTMENT ATTRACTIVENESS
• Business Models, Customers Value Proposition and Sources of Income
  • INTRODUCTION
  • BUSINESS MODELS
  • CUSTOMERS
  • VALUE SUGGESTIONS
  • INCOME SOURCES
• Economy, Industry, Competition and Customer Analysis
  • INTRODUCTION
  • ECONOMIC CONDITIONS AND VENTURE PROCESSES
  • Industry (sector) Conditions, Competition Analysis and Effects on Entrepreneurship
  • UNDERSTANDING THE DEMAND AND THE CUSTOMERS
• Legal Infrastructure
  • STARTING TO BUSINESS
  • CONTINUING BUSINESS
  • ENDING
• Ethical Foundations of Enterprise
  • INTRODUCTION
  • ETHICS AND MORALITY
  • RESPONSIBILITIES OF THE VENTURE AND THE ENTREPRENEUR
  • ETHICAL BASIS AND THE ETHICAL PRINCIPLES OF THE VENTURE
  • ETHICAL LEADERSHIP OF THE ENTREPRENEUR
  • ETHICAL LEARNING IN VENTURES
• Marketing Principles and Management
  • INTRODUCTION
  • MARKETING CONCEPT
  • BASIC CONCEPTS ABOUT MARKETING
  • MARKETING MANAGEMENT PROCESS
  • ANALYSIS OF MARKET OPPORTUNITIES
  • DEMAND ESTIMATION
  • MARKET SEGMENTATION
  • TARGET MARKET SELECTION
  • MARKET POSITIONING
  • DEVELOPING THE MARKETING MIX
  • CARRYING OUT MARKETING ACTIVITIES
• Networking
  • INTRODUCTION
  • THE IMPORTANCE OF NETWORKING IN ENTREPRENEURSHIP
  • NETWORKING STEPS IN WHEN BUILDING AND DEVELOPING A BUSINESS
• Determining Financial Structure of Enterprise and its Management
  • FINANCIAL REPORTING AND FINANCIAL MANAGEMENT
  • DETERMINING THE FINANCIAL STRUCTURE OF THE VENTURE
  • BUDGETING AND ESTIMATION
  • PROFORMA FINANCIAL STATEMENTS
  • FINANCIAL OBJECTIVES OF THE VENTURE
• Access to Financial Resources for New Enterprises
  • INTRODUCTION
  • REASONS OF FINANCING NEED FOR NEW VENTURES
  • BASIC FEATURES OF DEBT AND EQUITY AND FINANCING
  • FINANCING TYPES TO FIND EQUITY
  • FINANCING SOURCES TO FIND A DEBT
  • METHODS OF FINDING NEW CAPITAL
• Innovation Management
  • INTRODUCTION
  • INNOVATION AND MANAGEMENT PROCESS IN VENTURES
  • THE DEFINING ELEMENTS AND INFRASTRUCTURE OF INNOVATION
  • INNOVATIVE VENTURE CULTURE AND DEVELOPMENT
  • SOURCES OF INNOVATION
  • INNOVATION STRATEGIES
• Intellectual Property Rights
  • INTRODUCTION
  • THE CONCEPT OF INTELLECTUAL PROPERTY AND ITS IMPORTANCE
  • INTELLECTUAL PROPERTY TYPES
  • INTELLECTUAL PROPERTY REGISTRATION PROCESSES ³
• Professional Management of Enterprise and Strategic Management in SMEs,
  • INTRODUCTION
  • Professionalization of Enterprise and Its Dimensions
  • Formalization, Classification and Participation in Decision Making
  • HUMAN RESOURCES MANAGEMENT
  • STRATEGIC MANAGEMENT IN SMEs
• Management of Growth Process and Growth Strategies
  • INTRODUCTION
  • PREPARING FOR THE GROWTH PROCESS
  • MANAGEMENT OF THE GROWTH PROCESS
  • GROWTH STRATEGIES
• Business Plan Development
  • INTRODUCTION
  • WHOM ARE BUSINESS PLANS ARE PREPARED FOR?
  • CONTENT OF BUSINESS PLANS
• Success Stories
  • Syrian woman starting a business with a grant from the UN exports Turkish delight to 4 countries.
  • Success Story of Alibaba.com Founder Jack Ma
  • The Man Who Found Nike with $ 50 Phil Knight
  • The Name Behind Snapchat is Evan Spiegel
  • How was Youtube established?
  • Reid Hoffman and Linkedin's Great Success
  • The Story of eBay, which Started with a $ 14 Broken Laser Sale
  • The Story of Chobani and Its Founder Hamdi Ulukaya
  • Yemeksepeti.Com Business Idea and Success Story
  • Syrian Entrepreneur coming to Turkey with 80 Lira
  • He Becomes an Entrepreneur with His Grandmother's Jam
  • Their Lives Changed with the Silkworm They Coincidentally Met
  • How did Uber do it?
  • Canva Co-Founder and CEO Melanie Perkins
  • The Inspirational Life Story of Mark Zuckerberg