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Entrepreneur's Handbook

Reid Hoffman and Linkedin's Great Success

Today, Linkedin is the most prominent platform among professional social networks that brings employers and job seekers together. There are different variables in the development of this platform, where many entrepreneur candidates can realize their ventures and many people can achieve their dream job, in such a short time. There are also important points for LinkedIn to be among the most used social platforms in such a short time. In this article, we have gathered the development and success steps of this social network, founded by Reid Hoffman.

“I Worked For People”

People are the biggest factor in Reid Hoffman's bringing LinkedIn to life. Saying that he works for people, the only thing Hoffman wants to do is to think about how to improve people's lives. The biggest factor in the decision change of Hoffman, who is also considering becoming an academic, is that not many people will read the articles he will write. Hoffman, who brought LinkedIn to life after changing this decision, has now been able to reach many people.

Hoffman, who set his mind to be in the software world while studying philosophy at Oxford, worked for Apple and Fujitsu companies for his career. Later, he founded the social media platform called “SocialNet” with the information he gained. Not satisfied with his work, Hoffman exchanged ideas with Paypal co-founder Peter Thiel to develop the venture and reach more people. After this exchange of ideas, he did not refuse the offer for his work at Paypal and found the opportunity to further develop himself and his initiative.

Reid Hoffman founded Linkedin

The discoveries he made on Paypal before starting LinkedIn added a lot to Reid Hoffman. Especially at that time, the increasing use of the internet and the transformation that people can go through was the starting point of Hoffman. He enabled the use and development of LinkedIn by getting support from Sequa Capital. As a result of this support, the site became accessible to many people. In particular, there were different factors in the popularity of LinkedIn and its use by many companies. There was no other company operating like the social media platform LinkedIn, which is a first in its field. Especially, being a new platform and keeping the professional network in the foreground made LinkedIn popular and its usage increased in a short time.

Reid Hoffman served as a coordinator on LinkedIn for the first four years. In 2009, he became LinkedIn's general manager and chairman of the board. Hoffman, who continued to give importance to investment after this duty, had different points, especially during the investment. Reid Hoffman's focal points include services provided to consumers, corporate software, online marketing, internet use, consumer access to the internet, development of payment methods and social networks.

Reid Hoffman, who later started to write books on entrepreneurship, has multiplied his success in this field as well, and his books managed to enter the bestseller list in a short time. He has also produced a lot of content for his site LinkedIn and Washington Post to date.

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